Before Red Rock, I had the opportunity to lead the visual and marketing teams of retailers in Australia, South East Asia and The United States. For the last 20 years, I contributed to the success of companies like Coles-Myer, Polo Ralph-Lauren, Metro Singapore, Lane Bryant and TJ Maxx. This was done by creative brand building with an emphasis on the bottom line. Take a look through my Retail Portfolio to see what that looks like.

Having multiple successes in the international markets, I have developed a cost effective solution for the current business environment. All brands share the ambition of success. How you navigate through this recession could make or break your brand. How you improve your customer experience with the minimum investment is the key. Capital investment is expensive, but good visual merchandising is mostly about making the best with what you already own. This new concept is called
Virtual VM. This gives you the opportunity to benefit from my brand building skills anywhere around the world.

You will find a full resume with endorsements on a public profile with LinkedIn at
Take a look through the site and let me know how I can build your brand.

Glen McDermott
203 583 2993