This is where a lot of brands fall short, because it takes determination, commitment, and real money to reinforce your brand identity everywhere. To optimize design and marketing dollars, brands need to work consistently and strategically to activate all touch points with target audiences. Great brands do just that and they never miss. Take a moment and test this model on your favorite brands. Walk into any Lego store, and you can feel the unified brand message, from each individual Lego brick to the holistic constructive creativity in the space. When your Netflix envelope arrives exactly on time, you know this is what their core values simplify down to: customer service, fulfillment, and delivery. When you lovingly unwrap a new product from Apple, you see their dedication to detail amplified in every respect. Is it a simple formula? Yes. Easy? No. Don’t apply this formula and doom your brand to bland.