There is a moment during every branding presentation I give when I offer something enormously valuable-for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify. This is how the world’s best brands tell their stories effortlessly. Apple. Virgin. Lego. Dyson. Prada. They all apply this formula. But the good news is that this can work for any brand, old and new, large or small- when designing a new brand identity or refocusing an existing one. Click through each heading to see how it works.
Every member of our team is creative and we believe a good idea can come from anywhere. Everyone’s a little bit of a strategist, account manager, new businessperson–yet each of us has our own specialized role based on an area of expertise. We work together, not in silos.
Rethinking how we work has naturally impacted the future direction of our business and the type of creative executions we craft for our clients. Increasingly, our solutions are geared around the creation and distribution of content through social, mobile, and other emerging mediums, rather than ads.
Brand Building